Meet Amy - Indie CPG Brand Builder + Growth Strategist
Growth Strategist, Business Advisor + Fractional CMO
Amy is a growth strategist and fractional CMO, partnering with indie and new-to-market consumer brands to launch, scale and win in competitive markets. From brand building to investor prep, she blends 360° business strategy with sharp marketing execution — helping founders go from zero to $50M in revenue. She’s worked across startups and Fortune 500 ventures, with brand-building credits including Gucci Beauty, Olay, Pantene and Don Julio.
“Great strategy isn’t just smart — it’s sequenced, scalable and founder-aligned. I’m excited to share what I’ve learned to help lift the next wave“
100% of net proceeds from our time together will go to support the non-profit mission of 100 Allies.
- Launching and scaling indie brands from 0–£50M
- Brand positioning in saturated markets
- Go-to-market and growth strategy
- Fundraising readiness + investor prep
- Performance marketing + omnichannel playbooks
- Founder decision-making and brand pivots
- NPD and trend navigation
- & much more!
