Meet Daisy - GEN Z BEAUTY FOUNDER & VIRAL BRAND BUILDER
CEO/FOUNDER, GLOW FOR IT
Daisy Kelly is the founder of Glow For It, the viral, social-first beauty brand redefining lash care. What began as her personal search for effective, transparent products has grown into a multi–seven-figure business and the #1 bestselling lash growth serum on TikTok UK. With 200k+ followers and 230k+ units sold on TikTok Shop, Daisy has built Glow For It into a Gen Z sensation, now expanding into skincare while scaling operations and impact.
“There’s nothing more powerful than listening to your community and building with them, not just for them.“
100% of net proceeds from our time together will go to support the non-profit mission of 100 Allies.
- Building viral brands on TikTok
- Creator-led commerce & community growth
- Scaling from idea to multi-seven-figures
- Live-shopping & social commerce tactics
- Founder storytelling & resilience
- Launching into adjacent categories
- & much more!
