Meet Amélie - luxury beauty GM & MARKETING PROfessional

Amélie Fortier-Cyr
UK&I General Manager for L’Oréal Paris
ABOUT ME
With 18 years at L’Oréal, Amélie is an experienced marketing and international expansion leader who has shaped some of the world’s biggest beauty launches — from Paris to New York, Montreal to London. Her expertise spans skincare, sun, cosmetics and men’s grooming, always balancing brand equity with commercial results. Now leading the UK’s #1 beauty brand, she drives strategy, creative and cross-functional teams with a focus on cultural relevance and real-world impact.
With 18 years at L’Oréal, Amélie is an experienced marketing and international expansion leader who has shaped some of the world’s biggest beauty launches — from Paris to New York, Montreal to London. Her expertise spans skincare, sun, cosmetics and men’s grooming, always balancing brand equity with commercial results. Now leading the UK’s #1 beauty brand, she drives strategy, creative and cross-functional teams with a focus on cultural relevance and real-world impact.
100% of net proceeds from our time together will go to support the non-profit mission of 100 Allies.
what to expect: 15-minute session - ask three or more questions
Amélie can help with the following topics
- Brand strategy and market localisation
- Leadership & team building
- Marketing & commercial strategy
- Beauty industry trends
- Luxury branding
- Managing multi-brand portfolios
- Working for global corporations
- & much more!