Meet Görkem - Creative Strategist, Meta
Creative Strategist, Meta (NEMEA)
Görkem Yeğin is a Creative Strategist at Meta with 20 years in advertising and tech. She’s led creative campaigns for brands like Coca-Cola, Unilever and Pandora — and now helps clients across Europe maximise performance through Reels, short-form video and creator marketing.
Previously, she spent 13 years in agency leadership across Grey, Tribal Worldwide, and Rafineri. A Cannes Lions and Effies winner, she thrives at the intersection of brand, innovation, and platform-native creativity.
“I help brands unlock the full power of creativity — bridging bold ideas with platform-native execution that delivers.“
100% of net proceeds from our time together will go to support the non-profit mission of 100 Allies.
- Creative strategy for reels & short-form video
- Brand storytelling & campaign development
- Creator/ influencer marketing
- Platform-native content (Meta, Instagram, etc.)
- Bridging traditional & digital creative
- Scaling creative systems
- Working with agencies & in-house teams
- Innovation across formats
- & more
