Meet Jake - CO-FOUNDER MEN’s PERSONAL CARE DISRUPTOR

Jake Xu

co-founder of Shakeup Cosmetics

ABOUT ME

Jake is the co-founder of Shakeup Cosmetics, the award-winning men’s skincare and makeup brand reshaping personal care for the modern man. A former creative agency founder, he has over a decade of experience building brands for the likes of Boots, Elemis and Molton Brown - now channelled into scaling Shakeup, a certified B Corp sold in 1,300+ stores globally.

“Entrepreneurship isn’t just about building a business — it’s about creating impact, changing conversations, and leaving things better than you found them“

100% of net proceeds from our time together will go to support the non-profit mission of 100 Allies.

what to expect: 15-minute session - ask three or more questions

Jake can help with the following topics

  • Launching & scaling purpose-led brands
  • DTC growth & subscription strategy
  • Building new product categories
  • Brand storytelling & positioning
  • Retail & export
  • Breaking stigma through business
  • Lessons from the founder trenches
  • & much more!

Meet Top Experts, get tailored advice in-person