Meet Jake - CO-FOUNDER MEN’s PERSONAL CARE DISRUPTOR

Jake Xu
co-founder of Shakeup Cosmetics
ABOUT ME
Jake is the co-founder of Shakeup Cosmetics, the award-winning men’s skincare and makeup brand reshaping personal care for the modern man. A former creative agency founder, he has over a decade of experience building brands for the likes of Boots, Elemis and Molton Brown - now channelled into scaling Shakeup, a certified B Corp sold in 1,300+ stores globally.
“Entrepreneurship isn’t just about building a business — it’s about creating impact, changing conversations, and leaving things better than you found them“
100% of net proceeds from our time together will go to support the non-profit mission of 100 Allies.
what to expect: 15-minute session - ask three or more questions
Jake can help with the following topics
- Launching & scaling purpose-led brands
- DTC growth & subscription strategy
- Building new product categories
- Brand storytelling & positioning
- Retail & export
- Breaking stigma through business
- Lessons from the founder trenches
- & much more!