Meet Ellie - FOUNDER & CEO OF BYELLIE
FOUNDER & CEO OF BYELLIE
Ellie founded byellie in 2021 with £2,000 in savings and a problem she couldn't find a solution for. Starting in her garden shed, she built a cult DTC beauty brand from the ground up. Scaling through organic content, community, and zero paid ads.
Her hero product, Brow Shape, went viral on TikTok with over 30 million views, earned the approval of Kim Kardashian's MUA, and turned byellie into a seven-figure brand. The brand is now stocked in all UK Sephora stores and UK airports, with international expansion across the US, EU and Middle East underway.
Ellie grew the brand entirely through authentic community-building and organic content - and she has the numbers to prove it works.
“I’ve used social media as a diary, sharing the ups and downs of my journey. Authenticity has been at the core of everything we do.“
100% of net proceeds from our time together will go to support the non-profit mission of 100 Allies.
- Building a brand from zero budget
- Organic growth and TikTok content strategy
- DTC to retail transition (Sephora, Boots, travel retail)
- Pricing, cash flow and bootstrapped operations
- Building community without paid media
- Founder resilience and the realities of early-stage growth
- & much more!
