Meet John Paul - Boots Category Leader, Baby & Nutrition
Head of Category @ The Boots Group- Baby & Nutrition
John leads Baby & Nutrition at Boots — one of the UK’s most commercially important and high-trust retail categories. With a career in kids, baby and retail spanning almost 40 years, he has held senior buying and category roles across Boots, Sainsbury’s, Next and Mothercare — including helping grow Sainsbury’s clothing into a £1bn business.
Known for combining sharp trading instincts with deep customer empathy, John helps brands understand what really wins in retail: clear differentiation, strong product-market fit, and a reason for parents to trust and buy.
“The brands that win aren’t just new, they’re different, trusted, and genuinely helpful. That’s what cuts through.“
100% of net proceeds from our time together will go to support the non-profit mission of 100 Allies.
- Retail readiness & getting stocked
- Category strategy & shelf positioning
- Brand differentiation
- Pricing, margin & commercial viability
- Parent insight & customer trust
- Launching innovation in crowded categories
- Scaling with major retailers
- Building long-term retail partnerships
- & much more!
