Meet Michele - FOUNDER OF BOUCLÈME
Founder, Bouclème
Michele founded Bouclème in 2014 to create the curl-care range she couldn’t find: plant-powered, effective and designed for curls of all types. Inspired by her own natural hair journey and wanting her daughters to grow up loving their curls, she built Bouclème into one of the UK’s most respected curl-care brands..
With a background in music and a founder’s instinct for community, Michele has built a loyal customer base around education, trust and real curl results. She helps founders understand how to build a brand that makes people feel seen — without losing commercial focus.
“Being Moroccan French, raised between Rabat and Paris, taught me that relevance is never one-size-fits-all - it’s rooted in people, culture and purpose.“
100% of net proceeds from our time together will go to support the non-profit mission of 100 Allies.
- Building a brand in an underserved or overlooked category
- Community-led growth and advocacy
- Founder resilience and self-belief
- Plant-based and sustainable product development
- DTC brand building on limited resources
- Navigating the hair and wellness crossover
- & much more!
