Meet Firdaous - Chief Marketing Officer, NOLI
Chief Marketing Officer Noli
Firdaous El Honsali is Chief Marketing Officer at Noli, following nearly a decade at Unilever, where she was Vice President for Dove Masterbrand Global and North America. Before Dove, she spent nine years across L’Oréal Group and The Body Shop.
She has helped shape some of beauty’s most culturally influential campaigns, including Dove’s Courage Is Beautiful, Reverse Selfie and #TurnYourBack — work that put real people, confidence and purpose at the centre of brand storytelling.
At Noli (L'Oréal-backed), she is helping build a new an AI-powered, beauty platform designed to cut through the noise and connect consumers with the right products for them. She brings a rare mix of global brand strategy, purpose-led growth and start-up marketing leadership.
“Being Moroccan French, raised between Rabat and Paris, taught me that relevance is never one-size-fits-all - it’s rooted in people, culture and purpose.“
100% of net proceeds from our time together will go to support the non-profit mission of 100 Allies.
- Purpose-led brand building at scale
- Global marketing strategy and local relevance
- Community and creator-led growth
- Brand storytelling and cultural campaigns
- AI and innovation in beauty
- Building long-term brand equity
- Moving from corporate to start-up leadership
- & much more!
