Meet Emma - BEAUTY CEO, BRAND BUILDER & COMMS EXPERT
CEO OF VIEVE
Emma Dawson spent over two decades at the top of the beauty industry, from Clinique at Estée Lauder to Communications Director at L'Oréal Luxe. In 2017, she left corporate beauty to build her own communications agency, before taking on one of beauty’s most defining founder-led scale-up roles: CEO of VIEVE, the makeup brand founded by Jamie Genevieve.
Under Emma’s leadership, VIEVE recently raised a £9m Series B round led by Piper and supported by Venrex (early stage investors in Charlotte Tilbury), Pembroke VCT and Active Partners. The brand has built a strong retail presence with Space NK, Cult Beauty, Harrods and Sephora.
She knows what it takes to run a high-growth, modern beauty brand, managing the relationship between Founder vision and commercial reality, and building the teams needed to deliver sustainable growth.
“I’ve sat in some of the most competitive rooms in the industry and understand the challenges firsthand. I’ve learnt so much throughout my career and am looking forward to sharing my experience.“
100% of net proceeds from our time together will go to support the non-profit mission of 100 Allies.
- Scaling a founder-led brand
- Navigating investment and Series A growth
- Building leadership teams around a strong founder
- Retail expansion and distribution strategy
- Communications and brand building at scale
- The CEO role in a founder-led business
- & much more!
