Meet Helen - Co-Founder & CMO of INDI Supplements
Co-Founder & CMO at INDI Supplements
Helen is Co-Founder & CMO of INDI Supplements, a fast-growing wellness brand redefining everyday nutrition through whole-food, plant-based products.
With a background across Jo Malone, Soho House and Liz Earle, she brings deep experience across brand building, product development and multi-channel marketing — from concept to retail.
At INDI, Helen has built a brand rooted in real customer need, translating complex wellness into products people actually use and repurchase. She helps founders cut through crowded categories by focusing on what truly drives traction: clarity, usefulness, and repeat behaviour..
“We built INDI because real life didn’t match the advice we were being given. I’m here to share what I’ve learned about building a brand people actually come back to.“
100% of net proceeds from our time together will go to support the non-profit mission of 100 Allies.
- Product–market fit in complex categories (wellness, supplements)
- Product development (functional / ingestible)
- Pricing + repeat purchase logic
- Standing out in saturated categories
- Education-led conversion (important in supplements)
- DTC to retail transition
- Pricing, positioning
- & much more!
