Meet Melody - FOUNDER & CEO OF SKIN CUPID
Founder, SKINCUPID
Melody Yuan founded Skin Cupid in 2020 after a career spanning BlackRock, Workday, Deutsche Bank and Morgan Stanley.
She has grown Skin Cupid into one of Europe’s most visible Asian beauty communities, building demand through education, organic content, TikTok and word of mouth. The brand now has exclusive K-beauty partnerships, a flagship London store on Charing Cross Road, and a new John Lewis partnership bringing Korean beauty to more UK shoppers through online retail and in-store shop-in-shops.
Melody did not come from a traditional beauty background, which makes her especially useful for founders creating their own route into a category.
“We’ve created a space where people can immerse themselves in Asian beauty and feel at home — rooted in care, inclusivity and fun.”
100% of net proceeds from our time together will go to support the non-profit mission of 100 Allies.
- Building a community-led DTC brand
- K-beauty and Asian beauty
- Organic content and TikTok growth
- Moving from online to physical retail
- Creating demand before retail
- Launching without a traditional industry background
- Building trust in a fast-growing category
- & much more!
