Meet Holly - Head of Beauty at TikTok
Head of Beauty at TikTok
Holly leads the Beauty & Care vertical at TikTok, working with brands building long-term, strategic partnerships on the platform.
Over six years she has worked across luxury, fashion and beauty, and before TikTok, across media, advertising and PR at Viacom, Condé Nast and Freuds.
She is especially useful for founders and operators who want to understand how TikTok works from the inside: what brands get right, where they waste effort, and how to build a platform strategy beyond one-off viral moments.
“TikTok works best when brands stop treating it as a posting channel and start treating it as a place to build community, relevance .”
100% of net proceeds from our time together will go to support the non-profit mission of 100 Allies.
- Building beauty and care brands on TikTok
- Platform strategy and long-term growth
- Brand partnerships and client solutions
- Content, creativity and cultural relevance
- Working with creators and communities
- Turning attention into commercial momentum
- What leading brands are doing differently on TikTok
- & much more!
