Meet Kenny - Head of Brand Partnerships, TikTok Shop
Head of Brand Partnerships, Beauty @ TikTok Shop
Kenny Adegbulu leads Beauty Brand Partnerships at TikTok Shop UK, where he helps beauty brands turn content, creators and commerce into measurable growth.
He has launched more than 200 beauty brands on the platform, from indie challengers to global household names, and works closely with senior beauty leaders navigating one of the fastest-growing channels in UK beauty.
TikTok Shop is now the UK's fourth-largest beauty retailer. Kenny sits at the centre of that shift -- and knows what separates the brands that break through from those that disappear into the feed.
“Success requires brands to move beyond siloed approaches, integrating marketing and commerce to unlock the platform's full value”
100% of net proceeds from our time together will go to support the non-profit mission of 100 Allies.
- Launching and scaling on TikTok Shop
- Social commerce and creator-led sales
- Affiliate marketing and influencer commerce
- Building content that converts
- What TikTok Shop looks for in brand partners
- Integrating marketing, commerce and operations
- & much more!
